James River Equipment

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John Deere has been the leader in agriculture equipment since its beginning in 1837 when John Deere began producing plow components. James River Equipment has partnered with John Deere since its beginning in the 1920s.

Lawn & Garden
John Deere has been the leader in lawn & garden equipment since the 1960s when John Deere began producing residential mowers. James River Equipment has partnered with John Deere since its beginning in the 1920s.

John Deere has a proud history in serving the earth moving industry. Since the model MC Dozer manufactured in 1947, John Deere construction has been at the leading edge of the industry. James River Equipment has been representing Deere Construction since 1972.

Feed & Seed
James River Equipments Toano Feed & Seed store offers a wide variety of farm and ranch feeds, pet foods and supplies, lawn and garden supplies, horse and tack supplies, animal health products, clothing & boots, and unique gifts for your home.

We are dedicated to serving the needs of our Construction & Forestry, Agriculture, and Lawn & Garden customers in Virginia and the Carolinas. James River Equipment. Here for you, here for life!
Some of the brands we carry are:

GREEN FEVER Event - "Catch the Fever!"
Get a great deal on select John Deere tractors, riding mowers, and attachments during the GREEN FEVER Sales Event going on now at James River Equipment.

Learn More about the DEERE Parts OnSite Program!
The PARTS you need around the clock! Get 24-hour access to uptime when you stock your parts on site. Let James River Equipment set up a Parts OnSite Program for you...

PREORDER NOW! The December filter sale is on the way at all James River Equipment locations
12% OFF SELECT OIL, AIR & HYDRAULIC FILTERS

RUFF & TUFF Electric Vehicles SPECIAL!!!!
James River Equipment from now until the end of the year is running a SPECIAL on Ruff & Tuff Electric Vehicles...AND...Purchases in 2010 qualify for a federal tax credit!!!! Check it out...

Shovel or BLOW? That is the question...
Snow is NO match for the HONDA Snowblower! With 10 models to choose from, James River Equipment will help you retire your snow shovel for good...

The NEW 2011 Gator XUV 4x4 is UNLEASHED!
Could you imagine your Gator with 50-HP, a top speed of 44 MPH, all-new high-performance, double-wishbone suspension and simply the best cargo box in the industry? No? Well, it's time to change your expectations. See the new Gator XUV now.

Section 179 Deduction & Bonus Depreciation Extended!
Maybe youve been waiting to see an upturn in the economy before purchasing equipment. The Small Business Jobs Act of 2010 can help create the upturn and give the economy a jump-start. Learn More...

Brinly-Hardy 48" Tow Behind Aerator SALE!
James River Equipment has a TRUCKLOAD SALE on Brinly-Hardy 48" Tow Behind Aerators! $149.00 "In the Box" or $169.00 assembled...

Keep the Lights On!
Don't be caught off guard without power!!! James River Equipment is your resource for carrying John Deere and Honda Generators starting at $999! Also, we are your source for Honda PUMPS & Stihl CHAINSAWS!!!!

New D-SERIES Skid Steers and CTLS by John Deere
John Deere launched the new D-Series Skid Steers and CTLS with many customer-inspired features. The cab is so roomy, you will probably want to drive your machine to work...

Free Trailer with Bad Boy Buggy Purchase
For a limited time, and while supplies last, get a free 5'x10' utility trailer with the purchase of a Bad Boy Buggy!

John Deere 2305 Compact Tractor Special
John Deere 2305 w/200CX loader starting at $219 per month!

James River Equipment & Morbark team up...
We are very pleased to announce that JAMES RIVER EQUIPMENT is now your MORBARK dealer for Virginia and North Carolina!

PREORDER NOW! The December filter sale i...

RUFF & TUFF Electric Vehicles SPECIAL!!!...

Deere's 1st Interim Tier 4 Machine 744k ...

Learn More about the DEERE Parts OnSite ...

Deere Renames Credit Division to John De...

"Jumping to Conclusions" Lisa & Prancer ...