The Adams Group

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Todays marketing communications go far beyond advertising and public relations. Theyre your strategy for building meaningful, memorable connections with your audiences.

Strategy, communications, brand development, research, advertising, public relations and digital communications are all equally important to a good marketing communications plan especially for a hospital or healthcare provider. But alone, theyre just parts.

Staff Birthdays and Anniversaries August and September bring three reasons to celebrate.

So, Your Advertising Budget Has Been Cut, Now What?
The Recession: Problem or Opportunity?

Raising employee and patient satisfaction with social media.
"Use social media to engage your customers! It seems like this is all anyone talks about these days the 10 best tricks, the three worst pitfalls and dont forget to tweet. What if we dropped back a level and first engaged our employees. The Mayo Clinic did just that. In 2008 they launched a [...]")

Nice logo. Is thatit?
"Recently a retailers logo change and the publics reaction to that change received a lot of mainstream media coverage. You know the one Im talking about. Uber-retailer GAP changed their iconic logo to one of the most universally despised logos in history. Everyone became an Armchair Brand Strategist overnight and publicly denounced the new design. [...]")

USC Spotlights CDC Social Media Efforts
"Looking for a great example of a “best practice” in healthcare social media? A good place to start is the Centers for Disease Control and Prevention (CDC). I recently attended a presentation at the University of South Carolinas School of Journalism and Mass Communications featuring Dr. Glen Nowak, the CDCs Chief of Media Relations. Dr. [...]")