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There can often be pessimism around creating tours for locals, with popular opinion being that locals don’t pay big money and they are not in what you are selling. But Josh does not believe this to the case he is confident local will pay if you are solving a problem for them.
Once you have decided on your target market, take the time to really get to know them. Find out what they are looking for and identify the challenges or frustrations they may have around vacations, travel and leisure activities
Locals may not pay for the exact same tour sell tour you would sell to someone
Who has never stepped foot in your area, but they may well be interested in an experience that has been created with them in mind.
esigning for the Locals
With a little creative thinking you may be able to break your existing activities
In order to make them stand out in your local area and affect attract a new audience who are ready and willing to have an awesome experience close to home.